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Regional Effort: Montgomery County, Maryland led by Umttr


Umttr, a community of teens and young adults, founded by Winston Churchill High School students in Montgomery County, Maryland, are leading a movement to change the story from bullying, depression, and suicide to a compassionate culture where every student matters, pledges to share the 5 Signs of Suffering with 70,000 Montgomery County students ages 12-18 within the next five years. Montgomery Schools are the 17th largest in the U.S., representing more than 157 countries and 138 languages. Their goal to reach 70,000 students includes middle and high school students in both private and public schools. They will share the 5 Signs through messaging, including posting the signs on their website and Facebook page and sharing via social media such as Instagram and Twitter. They will also disseminate marketing literature for distribution and educate audiences at public speaking events. UMTTR will also champion the Change Direction effort and seek out ways to share the 5 Signs branded message to ensure consistency with the national campaign. Montgomery County leaders will continue the conversation by approaching various communities in their region to join the campaign including: allied organizations who share their passion for changing the story, schools, private businesses, State, Municipal, and County organizations, and various levels of regional government.