Global Summit: Mental Health Culture Change

Los Angeles - May 1-3, 2017 - Movie Premiere, Engagement Opportunities, and Summit


Chris Stapleton Joins the Campaign to Change Direction


Prince Harry Joins the Campaign to Change Direction


Join Give an Hour to Change Direction

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The Campaign Goal

The goal of the Campaign to Change Direction is to change the culture of mental health in America so that all of those in need receive the care and support they deserve. The Campaign encourages all Americans to pay attention to their emotional well-being – and it reminds us that our emotional well-being is just as important as our physical well-being.


In order to change our culture, we have to start with a common language, and learn the five signs.

Here are Five Signs that may mean someone is in emotional pain and might need help:

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Personality Change

Personality Change





Poor Self-care

Poor Self-Care



If you recognize that someone in your life is suffering, now what?

You connect, you reach out, you inspire hope, and you offer help. Show compassion and caring and a willingness to find a solution when the person may not have the will or drive to help him- or herself. There are many resources in our communities. It may take more than one offer, and you may need to reach out to others who share your concern about the person who is suffering.  If everyone is more open and honest about mental health, we can prevent pain and suffering, and those in need will get the help they deserve.

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Military communities, service members, veterans, and their families

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Adolescents and young adults ages 14-20

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Hispanic/Latino communities (in English)

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Hispanic/Latino communities (in Spanish)

Culture change happens faster if leaders and champions step forward to set examples for others to follow.

Film Changes Direction

As we know, films play a critical role in our society. They reflect our culture and shape our perceptions, attitudes, and behavior. Film Changes Direction, a new feature of the campaign, identifies and promotes films that engage, inspire, and educate.

Learn how Film Changes Direction


As a longtime advocate for some of the most vulnerable members of our society, we are honored that Richard Gere has lent his powerful voice in this public service announcement to help us educate all Americans about the Five Signs of emotional suffering and ensure those in need receive the support they deserve so we can all be part of the solution to end homelessness.

Join the Conversation

Show you Know the Signs! Take a selfie with the message “I know the signs,” OR tell us who you are learning the signs for OR who you are sharing the signs with, on your hand. Five fingers, five signs. Help your message spread by tagging others and using the hashtag #ChangeMentalHealth.

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Make a Pledge

Pledge to learn the Five Signs and help change the national conversation about mental health.

Need Help?

Reach out to the resources in your communities.  Get the help you deserve.

Pledge Tools

Downloadable Tools

Americans have a mental health condition
was spent on mental health care in the United States in one year
of those who are homeless have a mental illness
of people who die by suicide have a mental disorder.

Eight regions have joined the Campaign to Change Direction, including the entire state of New Hampshire!

Take a look at how they are making in impact in their areas and, if you live in one of these regions, join their effort.

View Regional Pledges


Stay in the know with articles, events and press coverage of the Campaign.

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