The Campaign Goal

The goal of the Campaign to Change Direction is to change the culture of mental health in America so that all of those in need receive the care and support they deserve.

The Campaign encourages all Americans to pay attention to their emotional well-being – and it reminds us that our emotional well-being is just as important as our physical well-being.

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How to Change the Culture

In order to change our culture, we have to start with a common language. Just as we all know the signs that mean someone may be having a heart attack and needs help, we can all learn the five signs that mean someone may be suffering emotionally and needs help.

If everyone is more open and honest about mental health, we can prevent pain and suffering, and those in need will get the help they deserve.five signs face icon


Culture change happens faster if leaders and champions step forward to set examples for others to follow.

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Make a Pledge

Pledge to learn the Five Signs and help change the national conversation about mental health.

Need Help?

Reach out to the resources in your communities.  Get the help you deserve.

Pledge Tools

Downloadable Tools

Americans have a mental health condition
was spent on mental health care in the United States in one year
of those who are homeless have a mental illness
of people who die by suicide have a mental disorder.